The Empowerment Project, a Dubbo Makeover Experience

Do you find yourself day dreaming every now and then about what it would be like to be completely made over? Not to impress anyone else, not to satisfy your partner or to prove anything to anyone. Just for the soul purpose of making yourself look and feel good. Together with Camilla Jayne (Fashion Designer & Boutique Owner), Babydoll Makeup Artistry (Makeup Artist & Hair Stylist) and Amy Louise Photography & Design (Local Photographer), we can embrace how you are and make you feel amazing about yourself. You can look like those ladies in the magazine, but better.

For us, it's not just about creating beautiful images to keep forever, it’s also about helping you see for yourself how uniquely beautiful you are. 

A makeover is always a fun and positive experience to have 'just because', but it’s also a great opportunity to celebrate a time of change like graduation, a birthday or anniversary. But it can also be used in times of discomfort or when you don’t feel beautiful. Whether you’ve recently given birth, struggle with mental illness, or have a busy lifestyle that doesn’t allow you time to look after yourself properly, we truly believe that every women deserves to feel beautiful. Regardless of your age, occupation, weight, height or skin colour or religion, we want to help you find your inner beauty and bring back that spark!

Camilla Jayne | Dubbo Stylist

Camilla Jayne is a Fashion Designer, Boutique Owner and stylist. After graduating in 2007 with a Psychology & Business degree from Bond University, Camilla spent her spare time studying fashion and design. Soon Camilla established Camilla Jayne, a fashion label and boutique in Dubbo offering clothes in size 8-28. Camilla has a unique insight into understanding the way clothes can impact on self-confidence and is always striving to help customers be their most beautiful self through fashion and styling.

Amy Louise Photography & Design | Dubbo Photographer

Amy Louise Photography & Design is a Dubbo based Boutique Photography and Design Agency. Amy is an expert in photography using natural light, enhancing natural beauty. Amy has been a photographer in Dubbo for the past 3 years and is experienced wedding, fashion, portrait & commercial photography. In every shoot that Amy directs, her goal is to create a comfortable environment to help bring out the best in her client, and to capture them as they are. Her work adds the final edge in your stunning makeover and will help you remember the experience forever. 

Baby Doll Makeup Artistry | Dubbo Makeup Artist

Kaylah's Makeup & Hair Styling is supremely feminine, elegant & glamorous. She has a flair for special effects makeup that can really make your makeover transformation even more dramatic. Her work has been published in Freque Magazine, has collaborated on many fashion shoots and has also worked with Country Model Managements 2015 winner & Miss Universe Australia contestant Rachael Wykes. Kaylah is Certificate 2 qualified in Hair and Makeup and has her own glamorous studio she works from in Dubbo.

The Psychology of a Makeover

For a long time researchers have been looking at the effects of the beauty and fashion industry and the impact those images have on individuals. Now, in 2017 we also need to consider the effect of social media and how these all interact and impact on self-confidence of women in this new world of selfies and Facebook/Instagram profiles. What we are really talking about is Social Comparison Theory and how we can use fashion, beauty and social media to our advantage, go against the trend of negative self-images when comparing yourself to others, and actually boost confidence and self-esteem in women. 

Why do we believe that a makeover with be a positive thing for you? Here's a quick summary of scientific research.

  • The idea that a striking physical makeover is linked to a psychological one is not new (Crawley, M, 2006). Like so many makeover shows on TV, like 'What Not to Wear' and 'How to Look Good Naked', the physical makeover often marks a point of re-birth or transformation from an old self you didn't love, to the new self you always felt you were or wanted to be (Crawley, M, 2006).

  • Social comparison theory suggests that we're constantly comparing ourselves to others – either seeing ourselves as more fortunate or less fortunate. Because of our constant exposure of fashion images we have internalized that the ideal woman should look like models and celebrities (Zoe Brown, Marika Tiggemann, 2016). Unfortunately, most of us don't have access to the team of people, including make up artists, stylists, hair dressers and photographers that put those images together so the impact has overwhelmingly been a negative one on the mood of the average woman and how she perceives herself (Zoe Brown, Marika Tiggemann, 2016). That's where we come in!

  • In a 2012 study at Northwestern University, researchers found that participants in a study experienced a boost in performance when they wore the clothes that symbolized the person they dreamed of being. This means that by wearing the clothes like those seen in a glamourous fashion shoot, you will then experience the knock-on effect of confidence, power, sex appeal - or whatever the clothes symbolize to you! (Adam, H., Galinsky, A. D, 2012).

  • How you share personal images is totally up to you, but why do we share them on social media for everyone to see? A 2013 study found that we are motivated to use social media for sharing about ourselves to achieve a sense of belonging (Gangadharbatla, 2013). It now makes sense why we only share the best of our photos! We want to belong and be perceived as the ideal woman that we have in our mind, shaped by the images we are exposed to. Our goal is to show not just yourself, but EVERYONE, how beautiful you really are.

The Details

The Makeover Experience package includes:

  • 1 x outfit on loan for the duration of the photo shoot (excludes footwear)

  • 1 x hair & makeup for photography

  • 1 x 30-40 minute photography session in Dubbo, NSW

  • Approximately 10 images in digital format for you to keep

  • Full support & advice leading up to and during the makeover experience from our qualified team.

Total Cost: $300

Our Makeover Experience is so affordable with no hidden costs! Here's what will happen:

  1. Meet with fashion stylist Camilla Jayne and be fitted for your glamorous photo shoot in an outfit that you look amazing in!

  2. Meet with Baby Doll Makeup Artistry and have your hair & makeup done. The transformation will amaze you!

  3. Meet with Amy Louise Hayes Photography & Design on location for your photo shoot. It only takes 30-40 minutes to capture the magic on camera!

For more information or to book your session, complete the contact form below.

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References 
- Adam, H., Galinsky, A. D. (2012). Enclothed cognition. Journal of Experimental Social Psychology, 48(4). 
- Zoe Brown, Marika Tiggemann. (2016) Attractive celebrity and peer images on Instagram: Effect on women's mood and body image. Body Image 19, 37-43. 
Online publication date: 1-Dec-2016. 
- Facebook Me. Collective Self-Esteem, Need to Belong, and Internet Self-Efficacy as Predictors of the Igeneration's Attitudes Toward Social Networking Sites Harsha Gangadharbatla
Pages 5-15 | Published online: 01 Jul 2013
- Crawley, Melissa (2006). The Great American Makeover. Palgrave Macmillan US